I’m a design-rooted digital experience leader with 15+ years shaping customer journeys across global brands, platforms and organisations.
Experience & Perspective
My foundation in design in integral to how I approach complex problems today. It influences how I listen, how I frame challenges, and how I bring clarity into evolving environments.
Over time, my work expanded into digital experience, product and transformation roles across international organisations. Working across brands, markets and cultures has shaped my perspective and reinforced the importance of clarity, trust and shared purpose at scale.
How I Lead
My leadership style is grounded, human and energising. I focus on creating clarity where there is ambiguity and alignment where complexity can slow teams down.
I ask questions before giving direction, trust people to own their expertise, and step in decisively when focus or momentum is needed.
Strong teams thrive when autonomy and accountability are balanced
Leadership anchors: Human • Creative • Decisive
Beyond the work
I was born in Singapore to a mixed family and grew up across cultures.
I’m inspired by everyday moments and observing how people interact with the world around them. These rituals keep me grounded and quietly inform how I think about experience, culture and connection.